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售價:1273  |
| 搜尋參考資料: 1.博客來-International Marketing(17版) - books.com.tw 書名：International Marketing(17版)，語言：英文，ISBN：9781259253065，頁數：662，出版社：華泰文化，作者：Philip R. Cateora,Mary C. Gilly ... Marketing(17版) Pride、Hult ... International Marketing (第14版) ... Cateora and Graham’s International Marketing is far and away the best selling text in the ... https://www.ebsglobal.net/documents/course-tasters/english/pdf/h17... International Marketing Edinburgh Business School v Contents Preface xi Structure of the Course xii Acknowledgments xv PART 1 AN OVERVIEW Module 1 The Scope and ... www.mhhe.com/eMag/Cateora_InternationalMarketing_17e/pubData/SEO/... Page 27 Cateora_InternationalMarketing_17e. xxvii PART ONE AN OVERVIEW 1 The Scope and Challenge of International Marketing 2 The Internationalization of U.S ... https://en.wikipedia.org/wiki/International_marketing ... in economies of scale and scope. The firm does not need to export or enter all world markets to be considered an international marketer. Global marketing |
詳細資料ISBN：9781259253065 叢書系列：國際行銷管理 規格：平裝 / 662頁 / 普通級/ 單色印刷 / 17版 出版地：台灣 內容簡介 PIONEERS IN THE FIELD, CATEORA, GILLY, AND GRAHAM CONTINUE TO SET THE STANDARD IN THIS 17TH EDITION OF INTERNATIONAL MARKETING WITH THEIR WELL-ROUNDED PERSPECTIVE OF INTERNATIONAL MARKETS THAT ENCOMPASS HISTORY, GEOGRAPHY, LANGUAGE, AND RELIGION AS WELL AS ECONOMICS, WHICH HELPS STUDENTS SEE THE CULTURAL AND ENVIRONMENTAL UNIQUENESS OF ANY NATION OR REGION. IN ADDITION TO COVERAGE OF TECHNOLOGY'S IMPACT ON THE INTERNATIONAL MARKET ARENA. THE 17TH EDITION OF INTERNATIONAL MARKETING FEATURES NEW TOPICS THAT REFLECT RECENT CHANGES IN GLOBAL MARKETS, UPDATED TEACHING RESOURCES, AND NEW LEARNING TOOLS INCLUDING MCGRAW-HILL'S CONNECT WITH ITS ADAPTIVE SMARTBOOK THAT LETS INSTRUCTORS ASSIGN TEXTBOOK READINGS AND INCENTIVIZE STUDENTS' ENGAGEMENT WITH COURSE CONTENT. |
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